Helping HERstory at MB

Upper school students in the Economics of Social Innovation made pitches last week to the company HERstory Apparel, a local woman-owned business that aims to honor trailblazing women of the past, inspire women of today and ignite a future generation of girls through history and fashion.

The Rhode Island brand offers women and girls creative and empowering apparel, while paying homage to remarkable women largely ignored in history books. Students pitched solutions to problems posted by these local entrepreneurs. As small business owners, the company co-founders face challenges specific to marketing and trademark issues that MB’s E/SI students have been working to solve.

Their presentation pitches were the culmination of a month-long project in the Economics of Social Innovation, providing HERstory Apparel with specific advice to broaden their company’s reach, from using Instagram influencers and creating collaborations to changing photo filters to better reach markets for their products. MB students researched the specifics of HERstory Apparel’s marketing and looked for ways the company can broaden its reach.

The highlight of the presentation was the reveal that MB students connected with a local Instagram influencer with nearly a half-million followers who has agreed to partner with HERstory Apparel for a free “unboxing” collaboration.

Thanks to family and friends who turned out to support the students at last week’s event in the Woodman Center on October 31 and thank you to John Slafsky ’83 for lending his support and professional expertise to students in this class at MB.

E/SI teacher Gara Field says, “Thank you, judges. Well-done, students. It was an awesome afternoon for Quaker Nation!”

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